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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2015. № 11. Part 3. P. 112-114.
SCIENTIFIC AREA: Philological Sciences
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ETHNOCULTURAL ANTHROPONYMIC STEREOTYPES (BY THE MATERIAL OF THE RUSSIAN AND UKRAINIAN TELEVISION ADVERTISING)

Kirpicheva Ol'ga Viktorovna
Volgograd State Socio-Pedagogical University


Abstract. The article focuses on the functioning of the stereotyped proper names (anthroponyms) in the modern advertising texts in the Russian and Ukrainian languages. The research aims to examine the anthroponymic stereotypes as a form of ethnocultural stereotypes. Onomastic stylization - stereotyping device - is represented as a means to create the national colouring. The author concludes on the regular and universal nature of anthroponymic stereotypes in the advertising texts.
Key words and phrases: антропонимический стереотип, стилизация, ономастический стереотип, стереотипизация, национальный именник, авто- и гетеростереотип, прецедентное имя собственное, anthroponymic stereotype, stylization, onomastic stereotype, stereotyping, national corpus of proper names, auto- and hetero-stereotype, precedential proper name.
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