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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2015. № 12. Part 1. P. 74-76.
SCIENTIFIC AREA: Philological Sciences
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LINGUOCULTURAL SPECIFICITY OF URBAN SIGNS

Dmitrieva Ol'ga Aleksandrovna, Mironova Oksana Sergeevna
Volgograd State Socio-Pedagogical University


Abstract. The article examines the question of approaches to studying an urban sign and a possible typology of classification of urban signs, presenting by themselves a special type of text. In this connection both linguistic and also extralinguistic peculiarities of constructing an urban sign are studied. Structural, content and functional characteristics of urban signs act as a core criteria. The author substantiates the emphasized criteria for constructing the classification by the frequency of enumerated features, and also their close interconnection.
Key words and phrases: городская надпись, жанр, классификация, реклама, граффити, шутка, лозунг, алгоритм, риторический вопрос, прецедентность, urban sign, genre, classification, advertisement, graffiti, joke, slogan, algorithm, rhetorical question, precedency.
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References:
  1. Dmitrieva O. A. Kul'turno-yazykovye kharakteristiki poslovits i aforizmov (na materiale frantsuzskogo i russkogo yazykov): diss. … k. filol. n. Volgograd, 1997. 189 s.
  2. http://www.adme.ru/zhizn-marazmy/ashipki-v-reklame-185805/ (data obrashcheniya: 19.08.2015).

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