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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2015. № 3. Part 3. P. 13-15.
SCIENTIFIC AREA: Philological Sciences
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STRATEGIES AND TACTICS IN B. OBAMA’S ELECTION SPEECHES (BY THE EXAMPLE OF PUBLIC APPEARANCES OF THE CURRENT US PRESIDENT DURING THE RE-ELECTION FOR THE SECOND PRESIDENTIAL TERM)

Akinina Polina Sergeevna
Vladimir State University named after Alexander and Nikolay Stoletovs


Abstract. In the article the strategies and tactics of the current US president Barack Obama by the example of his public appearances during his re-election for the second presidential term are considered and analyzed. The author comes to conclusion that the election campaign of Barack Obama in 2012 was successful owing to the use of argumentation and self-presentation strategy.
Key words and phrases: тактика солидаризации, тактика отождествления, тактика иллюстрирования, тактика акцентирования положительной информации, стратегия аргументации, стратегия самопрезентации, solidarity tactics, identification tactics, illustration tactics, tactics of the positive information emphasis, argumentation strategy, self-presentation strategy.
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References:
  1. Batalov E. Ya. Politicheskaya kul'tura sovremennogo amerikanskogo obshchestva. M.: Nauka, 1990. 256 s.
  2. Obama B. Energy Expediting Approval of the Keystone XL Oil Pipeline’s Southern End from Oklahoma to the Gulf Coast of Texas [Elektronnyi resurs]. URL: http://historymusings.wordpress.com/ 2012/03/22/full-text-obama-presidency-march-22-2012-president-barack-obamas-speech-on-energy-expediting-approval-of-the-keystone-xl-oil-pipelines-southern-end-from-oklahoma-to-the-gulf-coast-of-texas-in-cu/ (data obrashcheniya: 05.04.2012).
  3. Obama B. Energy Plan Embraces A Home-Grown All-Of-The-Above Approach to American Energy Challenges [Elektronnyi resurs]. URL: http://historymusings.wordpress.com/2012/02/25/full-text-february-25-2012-president-barack-obama-weekly-address-energy-plan-embraces-home-grown-all-above-approach-american-energy-challenges/ (data obrashcheniya: 29.03.2012).
  4. Obama B. Energy Policy at Prince George’s Community College [Elektronnyi resurs]. URL: http://historymusings. wordpress.com/2012/03/15/full-text-obama-presidency-march-15-2012-president-barack-obamas-speech-on-energy-policy-at-prince-georges-community-college/ (data obrashcheniya: 05.04.2012).
  5. Obama B. Energy Plan Embraces A Home-Grown All-Of-The-Above Approach to American Energy Challenges [Elektronnyi resurs]. URL: http://historymusings.wordpress.com/2012/02/25/full-text-february-25-2012-president-barack-obama-weekly-address-energy-plan-embraces-home-grown-all-above-approach-american-energy-challenges/ (data obrashcheniya: 29.03.2012).
  6. Obama B. Republican Budget as Radical & "Social Darwinism" [Elektronnyi resurs]. URL: http://historymusings. wordpress.com/2012/04/03/full-text-april-3-2012-president-barack-obama-speech-at-the-associated-press-luncheon-attacks-gop-republican-budget-radical/ (data obrashcheniya: 05.04.2012).
  7. Obama vs. Romney (1st debate) [Elektronnyi resurs]. URL: http://mkweb.bcgsc.ca/debates2012/deb/obama-romney-01/transcript.txt (data obrashcheniya: 31.01.2013).
  8. Obama B. State of the Union 2012 [Elektronnyi resurs]. URL: http://www.theguardian.com/world/2012/jan/25/state-of-the-union-address-full-text (data obrashcheniya: 29.03.2012).

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