LINGUO-PRAGMATIC PECULIARITIES OF THE USE OF SPEECH ACTS IN TOURIST ADVERTISING COMMUNICATION
Serebryakova Svetlana Vasil'evna, Kushcheva Elena Alekseevna
North Caucasian Federal University
Abstract. In the article the pragmatic potential of tourist advertising messages in the light of the theory of speech acts is studied. The authors consider the main motives that the client can follow when choosing a tourist product, the peculiarities of their realization in advertising communication, and ascertain the frequency and functional specificity of interaction of inscriptive acts.
Key words and phrases: реклама, туристическая рекламная коммуникация, теория речевых актов, инскриптивный речевой акт, лингвопрагматика, advertising, tourist advertising communication, theory of speech acts, inscriptive speech act, linguo-pragmatics
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