Bol'shakova Natal'ya Fridrikhovna, Elsukova Valeriya Sergeevna
Perm National Research Polytechnic University
Abstract. The paper examines the problems of sound codes in an advertising message as the means of psychological influence on a customer at the expense of nonverbal communication. Relying on the results of the conducted socio-psycholinguistic survey the authors conclude on the importance of musical, vocal and noise accompaniment of the commercials on the radio and television and its influence on the behaviour of the potential customers.
Key words and phrases: рекламное сообщение, телевидение, радио, музыкальное сопровождение, голос, шум, advertising message, television, radio, musical accompaniment, voice, noise
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