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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2015. № 6. Part 2. P. 208-212.
SCIENTIFIC AREA: Philological Sciences
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ADVERTISING AND JOURNALISTIC MEDIA TEXTS: COMMON AND SPECIFIC FEATURES

Yagodka Evgenii Nikolaevich
Peoples’ Friendship University of Russia


Abstract. In the article the attempt to compare advertising and journalistic texts integrated into mass media and united by the notion "media text" is made. The author evaluates their significance and value both for the audience and for mass media themselves basing on the current economic situation in advertising and media markets. During the analysis the structural and functional peculiarities of various media texts are compared and this allows speaking about their similarity at the level of structure and differences in terms of ethics.
Key words and phrases: средства массовой информации, массовая коммуникация, журналистика, реклама, медиатекст, информационное сообщение, mass media, mass communication, journalism, advertising, media text, information message.
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