GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pan-ArtPedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2015. № 6. Part 2. P. 208-212.
SCIENTIFIC AREA:    Philological Sciences
Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

License Agreement on scientific materials use.

ADVERTISING AND JOURNALISTIC MEDIA TEXTS: COMMON AND SPECIFIC FEATURES
Yagodka Evgenii Nikolaevich
Peoples’ Friendship University of Russia
Abstract. In the article the attempt to compare advertising and journalistic texts integrated into mass media and united by the notion "media text" is made. The author evaluates their significance and value both for the audience and for mass media themselves basing on the current economic situation in advertising and media markets. During the analysis the structural and functional peculiarities of various media texts are compared and this allows speaking about their similarity at the level of structure and differences in terms of ethics.
Key words and phrases: средства массовой информации, массовая коммуникация, журналистика, реклама, медиатекст, информационное сообщение, mass media, mass communication, journalism, advertising, media text, information message
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.
References:
  1. Alekseeva T. S. PR- i mediateksty v diskursivnoi paradigme // Vestnik Leningradskogo gosudarstvennogo universiteta im. A. S. Pushkina. 2013. T. 7. № 2. S. 104-113.
  2. Berezin V. M. O ponyatii tsennosti publitsisticheskogo teksta (k metodologii analiza televizionnykh programm) // Vestnik Rossiiskogo universiteta druzhby narodov. Ser. Literaturovedenie, zhurnalistika. 2008. № 4. S. 48-54.
  3. Berezin V. M. RAZDEL I. Sushchnostnye kharakteristiki massovoi kommunikatsii. Istoriya i metodologiya issledovaniya MK [Elektronnyi resurs] // Berezin V. M. Massovaya kommunikatsiya: sushchnost', kanaly, deistviya. URL: http://evartist.narod.ru/text7/64.htm (data obrashcheniya: 26.04.2015).
  4. Bol'shaya Sovetskaya Entsiklopediya [Elektronnyi resurs]. URL: http://bse.sci-lib.com/article074214.html (data obrashcheniya: 04.03.2015).
  5. Vartanova E. L. Faktory modernizatsii rossiiskikh SMI i problema sotsial'noi otvetstvennosti [Elektronnyi resurs]. URL: http://mediascope.ru/node/261 (data obrashcheniya: 06.03.2015).
  6. Volkova I. I. SMK-portal: k voprosu o terminologii // Voprosy filologicheskikh nauk. 2014. № 1. S. 13-14.
  7. Glagoleva A. V. Intertekstual'nost' kak sredstvo formirovaniya imidzha v zagolovkakh mediatekstov // Filologicheskie nauki. Voprosy teorii i praktiki. Tambov: Gramota, 2014. № 6 (36). Ch. 2. S. 36-40.
  8. Kazak M. Yu. Spetsifika sovremennogo mediateksta [Elektronnyi resurs]. URL: http://discourseanalysis.org/ada6/st42.shtml (data obrashcheniya: 04.03.2015).
  9. Maklyuen M. Ponimanie media: vneshnie rasshireniya cheloveka. M. ? Zhukovskii: KANON-press-Ts; Kuchkovo pole, 2003. 464 s.
  10. O reklame [Elektronnyi resurs]: Federal'nyi zakon Rossiiskoi Federatsii № 38-FZ ot 13.03.2006 g. URL: http://www.consultant.ru/popular/advert/26_2.html#p289 (data obrashcheniya: 04.03.2015).
  11. O sredstvakh massovoi informatsii (o SMI) [Elektronnyi resurs]: Federal'nyi zakon Rossiiskoi Federatsii № 2124-1-FZ ot 27.12.1991 g. URL: http://www.consultant.ru/popular/smi/42_1.html#p32 (data obrashcheniya: 04.03.2015).
  12. Ob"em reklamnogo rynka Rossii v 2000-2011 gg. [Elektronnyi resurs]. URL: http://www.akarussia.ru/node/2085 (data obrashcheniya: 05.03.2015).
  13. Ob"em reklamy v sredstvakh ee rasprostraneniya v 2014 godu [Elektronnyi resurs]. URL: http://www.akarussia.ru/knowledge/market_size/id5354 (data obrashcheniya: 05.03.2015).
  14. Osnovy tvorcheskoi deyatel'nosti zhurnalista [Elektronnyi resurs] // red.-sost. S. G. Korkonosenko. SPb.: Znanie; SPbIVESEP, 2000. URL: http://evartist.narod.ru/text5/58.htm (data obrashcheniya: 04.03.2015).
  15. Svobodnaya entsiklopediya "Vikislovar'" [Elektronnyi resurs]. URL: https://ru.wiktionary.org/wiki/medium (data obrashcheniya: 04.03.2015).
  16. Slovar' S. I. Ozhegova: tolkovyi slovar' russkogo yazyka [Elektronnyi resurs]. URL: http://www.ozhegov.com/words/35557.shtml (data obrashcheniya: 04.03.2015).
Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

© 2006-2024 GRAMOTA Publishers

site development and search engine optimization (seo): krav.ru