GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pan-ArtPedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2015. № 8. Part 1. P. 60-64.
SCIENTIFIC AREA:    Philological Sciences
Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

License Agreement on scientific materials use.

THEMATIC CLASSIFICATION OF ENGLISH LANGUAGE LOAN WORDS (BY THE MATERIAL OF PRINT ADVERTISING)

Dedyukhin Andrei Aleksandrovich, Dedyukhina Anna Gennad'evna
Kuban State University


Abstract. The article examines the classification of English language loan words according to the theme of their usage, taken from the Russian advertising texts (by the materials of the print advertising). The groups and subgroups are described; the examples of English language loan words in the texts of advertisement are given. The most frequently-used Anglicisms are highlighted, the number of which estimates to the quarter of all Anglicisms, used in the mentioned sources of advertisement; the percent proportion is given.
Key words and phrases: тематические группы, англоязычные заимствования, частотные англицизмы, рекламный текст, терминологические единицы, thematic groups, English language loan words, frequently-used Anglicisms, advertisement text, terminological units
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.
References:
  1. Dakokhova M. G. Angloyazychnye zaimstvovaniya v russkom yazyke (XIX-XX vv.): diss. … k. filol. n. Pyatigorsk, 1998. 146 s.
  2. Iskusstvo potrebleniya. 2007. № 5.
  3. Iskusstvo potrebleniya. 2010. № 3.
  4. Iskusstvo potrebleniya. 2011. № 7.
  5. Kostomarov V. G. Yazykovoi vkus epokhi. Iz nablyudenii nad rechevoi praktikoi mass-media. SPb., 1999. 320 s.
  6. Liza. 2003. № 4.
  7. Liza. 2005. № 9.
  8. Podchasova S. V. Novye slova… "advertaizinga" // Russkaya rech'. 1995. № 2. C. 71-76.
  9. Tabris. 2014. № 10.
  10. Tabris. 2015. № 4.
  11. Ya pokupayu. 2008. № 3.
  12. Ya pokupayu. 2012. № 5.
  13. ABBYY Lingvo x5 [Elektronnyi resurs]: slovar'. CD-ROM.
  14. Cosmopolitan. 2008. № 11.
  15. Cosmopolitan. 2009. № 6.
  16. Glamour. 2005. № 2.
  17. Gloria. 2008. № 8.

Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

© 2006-2024 GRAMOTA Publishers

site development and search engine optimization (seo): krav.ru