ETHNOCULTURAL IMAGE OF A LINGUISTIC PERSONALITY IN ENDO-ETHNONYMS
Shogenova Marina Chashifovna
Kabardino-Balkarian State University named after H. M. Berbekov
Abstract. The article aims to investigate ethnocultural image of a linguistic personality in endo-ethnonyms as one of the vivid verbal means to represent cognitive component of an ethnos. Explication and interpretation of the culturally valuable lexical units the obligatory component of which are endo-ethnonyms адыгэ and таулу as the self-designations of Kabardino-Balkaria titular ethnic groups allow concluding that endo-ethnonyms create a certain cognitive nucleus in which the ethnical features of a nation are identified and an image of ethnocultural linguistic personality is modeled.
Key words and phrases: этнокультурный образ, этноним, эндоэтноним, языковая личность, когнитивное моделирование, концептуализация, ethnocultural image, ethnonym, endo-ethnonym, linguistic personality, cognitive modeling, conceptualization
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Русский
