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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2016. 10. Part 1. P. 45-48.
SCIENTIFIC AREA: Philological Sciences
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STYLISTIC PRAGMATICS OF ENGLISH-LANGUAGE ADVERTISING TEXTS (BY THE EXAMPLE OF DIRECTIVE SPEECH ACTS)

Voeikova Anna Andreevna
Bauman Moscow State Technical University (Branch) in Kaluga


Abstract. The article examines English-language advertising texts from the point of view of speech act theory (John Searle). It is obvious that directive speech acts (because of their pragmatic semantics) are widely presented in them and have their structural and functional peculiarities. The purpose of the publication is to reveal these peculiarities. In the course of the conducted research the author has managed to define "typical" and "non-typical" directives, to establish additional shades of meanings inherent in directives and linguistic means of their expression. Thus, incentive effect may be achieved by repetition of separate words, lexical semantics of verbs, parceled constructions and certain graphic means.
Key words and phrases: , , , , , pragmatics, speech act, directive, advertising text, speech act of request.
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