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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2016. № 12. Part 3. P. 144-146.
SCIENTIFIC AREA:    Philological Sciences
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ON THE ISSUE OF THE "HIDDEN" POTENTIAL OF ADDRESSES

Mkrtchyan Tamara Yur'evna, Borisenko Viktoriya Aleksandrovna
Southern Federal University (Rostov-on-Don)


Abstract. The article investigates addresses from the perspective of hidden pragmalinguistics. The authors consider address as a verbal marker of emotive- and conative-oriented verbal strategies of the hidden influence of a sender of the text on the recipient, as well as contact-forming illocution of politeness. Automatic use of various forms of address indicates the sender’s certain personal qualities, allows revealing the fragments of his verbal portrait and identifying the features of his verbal behaviour.
Key words and phrases: функциональная прагмалингвистика, скрытая прагмалингвистика, речевые сигналы, речевое воздействие, речевые стратегии, речевое поведение, иллокуция, личностные качества, речевой портрет, functional pragmalinguistics, hidden pragmalinguistics, verbal signals, verbal influence, verbal strategies, verbal behaviour, illocution, personal qualities, verbal portrait
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