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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2016. № 8. Part 1. P. 62-68.
SCIENTIFIC AREA: Philological Sciences
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LINGUO-STYLISTIC PECULIARITIES OF VIRAL ADVERTISING TEXTS

Starovoit Mariya Vladimirovna
Lomonosov Moscow State University


Abstract. The article provides a linguo-stylistic analysis of popular Internet viral advertising texts. The author concludes that exponentially spreading in the global network viral advertising texts are characterized by the genre and stylistic shift and by the universality of story lines, the verbal and audio-visual means of expressiveness aimed to emphasize emotional expressivity, basically of positive nature.
Key words and phrases: вирусная реклама, эмоциональное заражение, лингвостилистический анализ, эмоциональная экспрессивность, текст, viral advertising, emotional contagion, linguo-stylistic analysis, emotional expressivity, text.
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