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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2016. № 9. Part 3. P. 83-86.
SCIENTIFIC AREA:    Philological Sciences
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Guslyakova Alla Viktorovna
Moscow State Pedagogical University; Peoples’ Friendship University of Russia

Abstract. The study aims to describe multi-mediality as a key characteristic of the modern media-discourse. The paper provides the motives on which the multi-mediality extends beyond the category of virtual media technical characteristics and becomes an integral part of media-culture of the XXI century human, a key element of human consciousness. The analysis of Russian, Anglo-American and French media allowed identifying the basic models to develop media-discourse considering the multi-media potentials of media space. The author concludes on the prospects for virtual media to use multi-media structures regardless of time, space and without semantic and linguistic barriers.
Key words and phrases: мультимедийность, медиадискурс, адресат, адресант, медиакультура, комментарий, медиасообщение, multi-mediality, media-discourse, addressee, addresser, media-culture, commentary, media-message
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