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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2016. № 9. Part 3. P. 93-96.
SCIENTIFIC AREA:    Philological Sciences
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TRANSLATION SOLUTION OF THE TITLE AMBIGUITY IN PUBLICISM
Enbaeva Lyudmila Valer'evna
Perm State Humanitarian-Pedagogical University
Abstract. The article deals with the cases of the translation of the title ambiguity in publicism. The category of translation solution is revealed. The paper describes the types and models of translation solutions of ambiguity, evaluates their productivity through analyzing the frequency of their use in the translation of the articles of the news portal.
Key words and phrases: переводческое решение, речевая многозначность, заголовок публицистического текста, типологизация, модель переводческого решения речевой многозначности, translation solution, verbal ambiguity, title of publicistic text, typologization, model of translation solution of verbal ambiguity
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