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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2017. № 11. Part 1. P. 53-55.
SCIENTIFIC AREA: Philological Sciences
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COGNITIVE-DISCURSIVE CHARACTERISTICS OF ORGANIZATION MISSION

Abdulkadyrov Movsar Mantaevich
Pyatigorsk State University


Abstract. In this paper the key features of corporate discourse are studied. The object of the research is the way of representing the organization value orientations in the space of the corporate site; the organization mission is seen as a cognitive-discursive phenomenon. The author conducts a definitional analysis of the headlines of official websites sections of organizations where the mission of the organization is published. In addition, key notions of the content-semantic aspect of this phenomenon are revealed.
Key words and phrases: деловой дискурс, дискурсивный анализ, корпоративный дискурс, миссия организации, официальный сайт корпорации, business discourse, discourse analysis, corporate discourse, organization mission, official website of corporation.
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