EMOTIVE MARKERS OF INTERNET COMMUNICATION (BY THE EXAMPLE OF INTERNET SERVICE INSTAGRAM)
Mozgovaya Alina Olegovna
Moscow State Linguistic University
Abstract. The article considers the problem of analysis of the emotive component of Internet communication. On the basis of studying the images and comments of Instagram messages it is established that the function of manifestation of emotions in virtual communicative space is performed by emotive markers. They represent a combination of language and symbolic-graphical means indicating the presence of emotive fields of a certain polarity in the Internet environment. The author comes to the conclusion about the need for a complex contextual study of these verbal and non-verbal means of emotive interaction.
Key words and phrases: интернет-коммуникация, Instagram-сообщение, эмоция, манифестация эмоций, эмотивное поле, эмотивный маркер, Internet communication, Instagram message, emotion, manifestation of emotions, emotive field, emotive marker
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