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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2017. № 3. Part 2. P. 198-200.
SCIENTIFIC AREA: Pedagogical Sciences
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ON TRAINING BACHELORS AND MASTERS OF DIRECTION "ADVERTISING AND PUBLIC RELATIONS" IN MOSCOW AVIATION INSTITUTE (MAI)

Kushvakha Khurshud Nezhdat kyzy, Taranenko Anna Vladimirovna
Moscow Aviation Institute (National Research University)


Abstract. The article describes the specificity of training bachelors and masters of the specialty "Advertising and public relations" in Moscow Aviation Institute. The authors refer to the main training issues, including: students’ mastering of not only practical, but also general qualitative knowledge; involvement in the educational process of theorists and leading practitioners in this educational area, that will allow training experts in this field more efficiently.
Key words and phrases: связи с общественностью, реклама, преподавательский состав, государственный стандарт образования, Московский авиационный институт, public relations, advertising, teaching staff, state education standard, Moscow Aviation Institute.
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