GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2017. № 4. Part 1. P. 79-83.
SCIENTIFIC AREA: Philological Sciences
To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

License Agreement on scientific materials use.


Dostovalova Ekaterina Konstantinovna
Saint-Petersburg University

Abstract. The article outlines the essence of the theoretical research of evaluation as a linguistic category, which has the function of influence and persuasion. In the advertising type of recruitment advertisement discourse the pragmatic potential is realized in the framework of prototyping-organized space of the communicative situation, the main parameters of which are endowed with evaluative load. Special attention is paid to the analysis of job advertisements texts, identifying the linguistic means, and conveying the category of evaluation in this type of advertising discourse.
Key words and phrases: оценочность, прагматика, коммуникативная ситуация, рекламный дискурс, объявление о найме, evaluation, pragmatics, communicative situation, advertising discourse, recruitment advertisement.
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.


  1. Arutyunova N. D. Tipy yazykovykh znachenii: otsenka, sobytie, fakt. M., 1988. 341 s.
  2. Bulatova E. V. Stilistika tekstov reklamnogo diskursa. Ekaterinburg: Izd-vo Ural. un-ta, 2012. 264 s.
  3. Volodchenkova O. I. Dinamika kharakteristik zhanra "Ob"yavlenie o prieme na rabotu" v angliiskoi lingvokul'ture: avtoref. diss.. k. filol. n. Volgograd, 2016. 24 s.
  4. Kochetova L. A. Angliiskii reklamnyi diskurs v dinamicheskom aspekte: avtoref. diss. … k. filol. n. Volgograd, 2013. 39 s.
  5. Lichnyi arkhiv avtora Dostovalovoi E. K. Sobranie britanskikh ob"yavlenii o naime v Internet resursakh. 2016-2017 gg.
  6. Nesterova N. G. Otsenochnost' kak kategoriya kommunikativnogo urovnya v sovremennom radiodiskurse // Traditsii i novatsii v prepodavanii russkogo yazyka i literatury: materialy dokladov i soobshchenii XVI Mezhdunar. nauch.-metod. konf. SPb.: Izd-vo SPbGUTD, 2011. S. 89-92.
  7. Davies D. J. Emotion, Identity, and Religion: Hope, Reciprocity, and Otherness. Oxford, 2011. 325 p.
  8. Hunston S., Thompson G. Evaluation in Text: Authorial Stance and the Construction of Discourse. Oxford: Oxford University Press, 2000. P. 1-54.
  9. Longman Dictionary of English language and culture. L, 1992. 1586 r.
  10. Tanaka K. Advertising Language: A Pragmatic Approach to Adverisments in Britain and Japan. London: Routledge, 1999. P. 1-128.

To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

© 2006-2021 GRAMOTA Publishers

site development and search engine optimization (seo):