DONALD TRUMP’S MEDIA IMAGE IN THE TEXTS OF GERMAN MASS MEDIA
Novikova Elena Vladimirovna, Esmurzaeva Zhanbota Baurzhanovna, Marus Maksim Leonidovich, Shkaiderova Tat'yana Viktorovna
Omsk State Agrarian University named after P. A. Stolypin
Omsk F. M. Dostoevsky State University
Abstract. In the article the results of the analysis of German media texts devoted to the election of the 45th President of the United States are presented. The "key meanings" constructing the mediatized image (media image) of D. Trump are predetermined by the ethno-stereotyped nature and are interpreted in the work on the basis of the analysis of the units of the German language system which belong to different levels. The authors of the research pay attention to the connotative aspect of lexical units and come to the conclusion about the predominance of the negative component in the media image of this politician.
Key words and phrases: медиатекст, медиаобраз, оценочная коннотация, этностереотипная составляющая медиаобраза, ключевые смыслы, media text, media image, evaluative connotation, ethno-stereotyped component of media image, key meanings
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