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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2017. № 7. Part 2. P. 189-191.
SCIENTIFIC AREA: Philological Sciences
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THE PROBLEM OF PRESERVING THE EQUIVALENCE OF THE ORIGINAL IN TRANSLATION OF JOURNALISTIC ECONOMIC TEXTS

Khabarov Denis Andreevich, Khabarova Irina Andreevna, Vorob'eva Svetlana Nikolaevna
Moscow State University of Geodesy and Cartography


Abstract. The article analyzes the peculiarities of the theory of equivalence from the point of view of its practical application in translating journalistic texts. The authors list the conceptions of equivalence in contemporary translation studies, which are illustrated with examples based on the material of comparison from the economic text in the English and Russian languages. The difference between the notions "adequacy" and "equivalence" is characterized. The basic problems facing the translator within the framework of publicistic economic literature translation are systematized.
Key words and phrases: эквивалентность перевода, концепции эквивалентности, типы эквивалентности, принципы соответствия, переводимость текста, буквальный перевод, equivalence of translation, conception of equivalence, types of equivalence, principles of adequacy, text translatability, literal translation.
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