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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2017. № 8. Part 1. P. 131-135.
SCIENTIFIC AREA:    Philological Sciences
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Stepanova Nataliya Valentinovna
Saint Petersburg Electrotechnical University "LETI"

Abstract. The article is devoted to the study of the cognitive mechanism of crisis image formation in the economic media texts. These are two metaphors that are key for creating a certain concept of the recession: the crisis is a natural phenomenon and the crisis is illness . As a result of the research, it is ascertained that the deep metaphor FAILURE IS DANGER underlies both metaphors. Failure is embodied in the form of a natural phenomenon (cataclysm) or a separate physical (or mental) disease.
Key words and phrases: когнитивный механизм, когнитивная метафора, концептуальная интеграция, блендинг, образ кризиса, медиатекст, cognitive mechanism, cognitive metaphor, conceptual integration, blending, image of crisis, media text
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  1. Stepanova N. V. Aktualizatsiya kontseptual'noi metafory Crisis is illness v ekonomicheskikh mediatekstakh // Filologicheskie nauki. Voprosy teorii i praktiki. 2017. № 6 (72). Ch. 2. S. 156-159.
  2. Stepanova N. V. Metaforicheskoe osmyslenie krizisa kak prirodnogo yavleniya v kontekste teorii kontseptual'noi integratsii // Filologicheskie nauki. Voprosy teorii i praktiki. 2017. № 3 (69). Ch. 3. S. 157-165.
  3. An imperfect storm [Elektronnyi resurs] // The Economist. 2009. November 13th. URL: http://www.economist. com/node/14742411 (data obrashcheniya: 29.04.2017).
  4. Fauconnier G., Turner M. Conceptual blending, form and meaning [Elektronnyi resurs]. URL: http://tecfa.unige. ch/tecfa/maltt/cofor-1/textes/Fauconnier-Turner03.pdf (data obrashcheniya: 08.12.2016).
  5. Hart C. Critical Discourse Analysis and Metaphor: Toward a Theoretical Framework [Elektronnyi resurs]. URL: a_Theoretical_Framework (data obrashcheniya: 12.12.2016).
  6. Storm-clouds gathering. What the world recession will do to India’s economy [Elektronnyi resurs] // The Economist. 2008. December 11th. URL: (data obrashcheniya: 29.04.2017).
  7. With one bound… The stockmarket recovery still faces some serious tests [Elektronnyi resurs] // The Economist. 2009. July 30th. URL: (data obrashcheniya: 29.04.2017).

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