GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2018. № 4. Part 1. P. 198-200.
SCIENTIFIC AREA: Pedagogical Sciences
To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

License Agreement on scientific materials use.

https://doi.org/10.30853/filnauki.2018-4-1.47

PECULIARITIES OF THE USE OF ADVERTISING IN TEACHING THE FRENCH LANGUAGE AT LINGUISTIC UNIVERSITY

Ostroumova Ol'ga Fedorovna
Kazan (Volga Region) Federal University


Submitted: 13.01.2018.
Abstract. The article reveals the peculiarities of using advertising as an additional linguodidactical resource for teaching French as a foreign language and substantiates the expediency of using advertising materials in classes of speech practice and linguistic and cultural studies at linguistic university as one of the most effective means of acquiring knowledge and ideas about the national and cultural specificity of France, the formation of intercultural communicative competence of students, the development of creative thinking among them. The examples of the use of advertising materials in classes of the French language are given.
Key words and phrases: реклама, текст, межкультурная коммуникативная компетенция, обучение французскому языку, социокультурные особенности Франции, креативность, advertising, text, intercultural communicative competence, teaching French, socio-cultural features of France, creativity.
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.

 

References:
  1. Ermishin O. Aforizmy. Zolotoi fond mudrosti. M.: Prosveshchenie, 2006. 1695 s.
  2. Kuz'mina E. K., Andrianova N. S. Tsennostnye i gendernye osobennosti reklamnykh tekstov sovremennykh reklamnykh kampanii (na materiale russkogo, frantsuzskogo i angliiskogo yazykov) // Filologicheskie nauki. Voprosy teorii i praktiki. 2016. № 6 (60): v 3-kh ch. Ch. 2. S. 107-110.
  3. EN IMAGES. Le top des incivilit?s dans le m?tro [Elektronnyi resurs] // Le Parisien. 2012. 14 novembre. URL: http://www.leparisien.fr/transports/en-images-le-top-des-incivilites-dans-le-metro-14-11-2012-2320565.php (data obrashcheniya: 29.11.2017).
  4. Gliszczynski F. Air France mise sur les valeurs de la France pour monter en gamme [Elektronnyi resurs] // La Tribune. 2014. 27 mars. URL: http://www.latribune.fr/entreprises-finance/services/transport-logistique/20140327trib000822220/air-france-mise-sur-les-valeurs-de-la-france-pour-monter-en-gamme.html (data obrashcheniya: 20.11.2017).
  5. Jean Mantelet [Elektronnyi resurs]. URL: https://www.lesechos.fr/16/08/1999/LesEchos/17963-116-ECH_11--jean-mantelet.htm (data obrashcheniya: 15.12.2017).
  6. La publicit? Renault et la soci?t? [Elektronnyi resurs]. URL: http://tpe-lapubliciterenault-1es.overblog.com/iii---les-publicit%C3%A9s-de-l%27entreprise-renault-de-1973-%C3%A0-nos-jours (data obrashcheniya: 20.09.2017).
  7. MAILLE: moutarde: il n’y a que Maille qui m’aille [Elektronnyi resurs] // INA.fr. URL: http://www.ina.fr/video/ PUB3249890031 (data obrashcheniya: 23.10.2017).
  8. Monsieur Bibendum meilleur logo du monde [Elektronnyi resurs] // L’Echo. 2000. 31 octobre. URL: http://www.lecho. be/actualite/archive/Monsieur-Bibendum-meilleur-logo-du-monde/8654560 (data obrashcheniya: 05.09.2017).
  9. Peugeot 106: Espace int?rieur maximum, encombrement minimum [Elektronnyi resurs]. URL: http://referentiel. nouvelobs.com/archives_pdf/OBS1435_19920507/OBS1435_19920507_120.pdf (data obrashcheniya: 01.09.2017).
  10. Renault 5, la "Supercar" des ann?es 70 et 80 [Elektronnyi resurs]. URL: https://group.renault.com/actualites/blog-renault/renault-5-la-supercar-des-annees-70-et-80/ (data obrashcheniya: 20.09.2017).

To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

© 2006-2021 GRAMOTA Publishers

site development and search engine optimization (seo): krav.ru