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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2020. № 11. P. 258-262.
SCIENTIFIC AREA:    Philological Sciences
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https://doi.org/10.30853/filnauki.2020.11.54

Linguo-Culturological Component of the Chinese Commercial Vocabulary
Ocheredko Yuliya Vladimirovna, Kalikova Anna Mikhailovna
Astrakhan State University
Submitted: 22.09.2020
Abstract. The research objective is to identify linguo-cultural peculiarities of commercial vocabulary in the Chinese language. The article provides a semantic analysis of the Chinese lexeme "trade", reveals the expressive potential of the modern phraseological units, proverbs and paroemias constituting the basis of the Chinese-language business communication. Scientific originality of the paper involves the linguo-cultural approach to studying the lexical and phraseological units used in the sphere of commerce. The research findings are as follows: the authors show that a seller’s speech is characterized by market orientation, which manifests itself in the choice of stable expressions.
Key words and phrases: лингвокультурология, китайская речь, коммерческая лексика, концепт торг, linguo-culturology, Chinese speech, commercial vocabulary, concept TRADE
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