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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2020. 6. P. 153-156.
SCIENTIFIC AREA: Philological Sciences
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https://doi.org/10.30853/filnauki.2020.6.26

Linguistic Means for Creating an Image in Online Advertising (by the Material of the Georgian Cuisine Restaurants Websites)

Mahmoud Agha Munir
Peoples Friendship University of Russia


Submitted: 29.03.2020.
Abstract. The aim of the study is to examine linguistic means used for creating a restaurants image in online advertising. The article analyses specifics of online advertising. Special attention is paid to a companys website as a type of the electronic advertising text. The research is novel in that it studies the role of linguistic means employed for creating a restaurants advertising image on the establishments website. The article concludes that these linguistic means (the most productive being brand names, epithets, metaphors and phraseological units) create a full-fledged advertising image evoking appropriate marketing associations in consumers minds.
Key words and phrases: -, , , , , , online advertising, companys website, advertising image, linguistic means, Georgian cuisine, advertising language.
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