Metaphorical Image of Germany in Advertising Tourist Discourse
Darmaeva Saiana Namdykovna, Orlova Elena Leonidovna
East Siberia State University of Technology and Management
D. Banzarov Buryat State University
Submitted: 16.12.2021
Abstract. The aim of the research is to reveal the metaphorical image of Germany that is being formed in the German-language advertising tourist discourse. The scientific originality of the research lies in carrying out a linguo-cognitive analysis of the metaphor of the tourist discourse and identifying the metaphorical image of Germany in it. The results of the study have shown that in the texts of the advertising tourist discourse in Germany, two significant points are revealed: firstly, the texts provide specific information about a tourist object; secondly, there is an appeal to clients’ feelings. The study has also shown that the metaphorical image of Germany has clearly positive characteristics that are formed through conceptual metaphors.
Key words and phrases: метафора, концепт, туристический дискурс, метафорический образ, metaphor, concept, tourist discourse, metaphorical image
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