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SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2014. № 7. Part 2. P. 57-59.
SCIENTIFIC AREA: Culturology
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GENDER REPRESENTATION OF ETHNIC IDENTITY OF THE MARI: ON PROBLEM STATEMENT

Glukhova Natal'ya Nikolaevna
Mari State University


Abstract. The article deals with the problem of the revelation technique of the gender representation of the Mari ethnic identity. The multidimensionality of the problem research topicality is shown. The review of the history of gender research is given briefly, the novelty of the work is identified. The author suggests using the texts of folklore and literary genres as sources of the study of the gender aspect of ethnic identity. It is suggested including the combination of the traditional methods of humanities and the ways of the determination of quantitative estimation used in mathematical statistics into the analysis techniques.
Key words and phrases: гендерная репрезентация, этническая идентичность, структура гендерной идентичности, гендерно-ориентированный образ, символ, ценность, гендерные стереотипы маскулинности и фемининности, гендерный аспект, этническая гендерная культура, инновационная комплексная методика, коэффициент линейной корреляции, методы количественной оценки, gender representation, ethnic identity, structure of gender identity, gender-oriented image, symbol, value, gender stereotypes of masculinity and femininity, gender aspect, ethnic gender culture, innovation complex technique, coefficient of linear correlation, methods of quantitative estimation.
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