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Issues of Theory and Practice
. Tambov: Gramota, 2015. № 5. Part 2. P. 91-94.
SCIENTIFIC AREA: Sociological Sciences
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REGIONAL INTERNET-MEDIA AS INSTRUMENT FOR FORMATION OF INTERCULTURAL COMMUNICATIONS (BY THE EXAMPLE OF INFORMATION PORTAL 59.RU)

Kuznetsova Ekaterina Mikhailovna, Zaitseva Irina Anatol'evna
Perm National Research Polytechnic University


Abstract. The article examines the level and nature of the representation of the basic ethnic groups of Perm region in mass media. According to the authors, the life of the aboriginal ethnic groups of the region is insufficiently covered in Internet-media, and the emotional tonality of the publications tends to a negative modus. Ethnoses-migrants on the regional Internet-portal in 80% of cases are represented in negative modality, which forms their negative image and promotes the aggravation of tension in inter-ethnic communications. The results acquired by the authors will be useful while developing information policy in the multi-ethnic region.
Key words and phrases: межкультурная коммуникация, этнические контакты, региональные СМИ, этнос, полиэтничность, intercultural communication, ethnic contacts, regional media, ethnos, multi-ethnicity.
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