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SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2016. № 2. P. 139-143.
SCIENTIFIC AREA: Study of Art
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FROM GENERAL DESIGN THEORY TO THE METHODOLOGY OF GRAPHIC DESIGN

Ovchinnikova Raisa Yur'evna
Omsk State Technical University


Abstract. The article shows the role of methodology in design practice. The author identifies the necessity for the continuity of ideas in design, the relation of general design theory and the theory and practice of graphic design. The research was executed relying on the studies of the Laboratory of General Theoretic Design Problems in the All-Russian Research Institute of Technical Esthetics in the 1960s. The author argues for her original idea on the productivity of systemic and pragmatic approach for the theory and practice of graphic design. The researcher identifies possibilities and limits of systemic methodology normativeness in graphic design.
Key words and phrases: графический дизайн, общая и частная теория дизайна, самоопределение графического дизайна, системно-деятельностная методология, нормативность системной методологии, graphic design, general and specific design theory, self-identification of graphic design, systemic and pragmatic methodology, normativeness of systemic methodology.
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