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SOURCE:   Manuscript. Tambov: Gramota, 2019. 9. P. 45-49.
SCIENTIFIC AREA: Historical Sciences and Archeology
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https://doi.org/10.30853/manuscript.2019.9.9

"GORBY - THE MAN WHO CHANGED THE WORLD": EVOLUTION OF M. S. GORBACHEVS IMAGE IN THE ENGLISH-SPEAKING PRESS (1985-1991)

Pashkovskaya Tat'yana Grigor'evna, Shestialtynova Ekaterina Vasil'evna, Tokarev Egor Vladimirovich
Nosov Magnitogorsk State Technical University


Submitted: 26.06.2019.
Abstract. The article is devoted to analysing the transformation of M. S. Gorbachevs image in the English-speaking media discourse. The British, USA, Canadian and Australian newspaper publications of 1985-1991 served as a research material. The study is based on methodological conceptions of M. Foucault, T. V. Dijk, M. Pecheux, D. Pageaux, J. Leerssen. The stages of forming the Soviet leaders new image are examined. Analysing the metaphors and historical parallels used by newspaper journalists, the authors identify the mechanisms of irrational influence of media discourse on the readers.
Key words and phrases: . . , , , , , , , M. S. Gorbachev, "cold war", image, public opinion, media discourse, English-speaking press, imagology.
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