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SOURCE:   Manuscript. Tambov: Gramota, 2020. № 1. P. 202-206.
SCIENTIFIC AREA: Study of Art
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https://doi.org/10.30853/manuscript.2020.1.42

Deconstructivism in Fashion Design as a Cultural Code of Postmodernism

Kotlyarevskaya Nataliya Vladimirovna
Crimean University of Culture, Arts and Tourism


Submitted: 19.11.2019.
Abstract. This article reveals the essence of deconstruction (erasure, destruction) and identifies its role in the development of a modern avant-garde costume. Designers around the world are constantly searching for new ideas in the sphere of fashion. Traditional, long-established forms of the costume, pure styles, harmoniously balanced parts, elements and details are perceived as routine and boring. Reinterpretation of the accumulated design experience occurs; avant-garde design is based on provocation sharply contradicting the prevailing ideals of beauty. Avant-garde deconstruction fashion contributes to reconsidering clothing traditions.
Key words and phrases: дизайн, костюм, авангард, гармония, пропорции, деконструктивизм, design, costume, avant-garde, harmony, proportions, deconstructivism.
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