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SOURCE:   Manuscript. Tambov: Gramota, 2020. 3. P. 184-188.
SCIENTIFIC AREA: Study of Art
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https://doi.org/10.30853/manuscript.2020.3.37

Fashion and Design Festival as a Component of Cultural Brand

Kotlyarevskaya Nataliya Vladimirovna
Crimean University of Culture, Arts and Tourism


Submitted: 21.01.2020.
Abstract. The article considers the role of the fashion and design festival "Seasons in Crimea" in the system of Crimeas cultural brands. Relevance of the subject is conditioned by the growing popularity of such a festive event as the festival in Crimea. For the first time the author examines peculiarities of the fashion and design festival, reveals its functions and analyses its special place in the structure of the regions cultural brand based on natural, historical, cultural and ethnic diversity. To further promote the festival cultural brand, it is proposed to use the image of Crimea as a source of creative inspiration.
Key words and phrases: , , , , , , festival, fashion, cultural brand, Crimea, fashion design, creative inspiration.
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