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SOURCE:    Manuscript. Tambov: Gramota, 2020. № 5. P. 94-99.
SCIENTIFIC AREA:    Historical Sciences and Archeology
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The German Public Diplomacy Discourse (2014-2019)

Kuzina Oksana Evgen'evna
Saint Petersburg University

Submitted: 15.04.2020
Abstract. The paper aims to identify specificity of public diplomacy understanding among the basic German actors in the period from 2017 to 2019. The article presents an overview of the German-language publications on this issue some of which were previously unknown in the Russian scientific circles. Analysing the latest conceptions, strategies, reports and other official publications of the basic actors of the German public diplomacy, the author evaluates relevance of the acquired information. Scientific originality of the study involves introducing the author’s definition of the modern German public diplomacy taking into account its typical features identified during the research. The author concludes that recent practical activity of a wide range of the German public diplomacy institutions influences formation of its conceptual foundations.
Key words and phrases: публичная дипломатия Германии, акторы публичной дипломатии Германии, правительственные организации Германии, общественные организации Германии, имидж Германии за рубежом, German public diplomacy, actors of German public diplomacy, German governmental organizations, German public organizations, Germany’s image abroad
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