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SOURCE:   Manuscript. Tambov: Gramota, 2021. 4. P. 689-693.
SCIENTIFIC AREA: Historical Sciences and Archeology
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https://doi.org/10.30853/mns210149

Sports Tourism Role in Public Diplomacy Development in the Russian Federation and the North European Countries

Tiunov Viacheslav Aleksandrovich
St. Petersburg State University


Submitted: 02.03.2021.
Abstract. By the example of the XXII Olympic Winter Games in Sochi and 2018 FIFA World Cup, the paper shows how sports tourism as an element of public diplomacy influences Russias relations with the North European countries. The study is based on an analysis of the foreign media publications dedicated to 2014 Winter Olympics in Sochi and 2018 FIFA World Cup. Scientific originality of the research lies in the fact that the author identifies the role of sports tourism as an element of public diplomacy. The paper argues that sports tourism acquires special importance due to a growing number of international sports events. Influence of intensive cooperation in sport on Russias relations with the North European countries is revealed by the example of the XXII Olympic Winter Games in Sochi and 2018 FIFA World Cup. As a result, it is proved that cooperation in sport helped to overcome political tension and largely contributed to establishing friendly neighbourhood relations between Russia and the North European countries.
Key words and phrases: , , , , sports tourism, public diplomacy, Russia, North European countries.
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