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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2013. № 2. P. 108-113.
SCIENTIFIC AREA:    Philological Sciences
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Komleva Mariya Nikolaevna
Samara State University

Abstract. The author describes the results of linguistic experiment conducted in the form of questionnaire. The task of the experiment is to reveal the peculiarities of readers’ perception of occasional units used by journalists in the headline sets of modern media, as well as the functions performed by occasional words. The specificity of the lexical category of occasional word and also the nature of newspaper and journalistic style determine the specific functions that authorial neologisms perform. The significance rearrangement of expressive and informative functions inherent in all occasional formations occurs. Informative function is gradually supplanted by expressive one. As the results of the experiment, advertising function, which is performed by occasional units placed in the headline set, does not always fulfill its task.
Key words and phrases: окказиональные единицы, язык СМИ, информативная функция, экспрессивная функция, рекламная функция, лингвистический эксперимент, occasional units, language of mass media, informative function, expressive function, advertising function, linguistic experimen
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