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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2017. № 7. Part 3. P. 63-65.
SCIENTIFIC AREA:    Philological Sciences
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Askerova Tutu Aiyarovna
Saint Petersburg State University of Economics

Abstract. The relation between the general psychological orientation of human perception and the way the form speech representations of experience is a relevant research area in the context of the existing anthropologically-centered scientific paradigm focused on human factor. Frame formation style (frame is considered as a method to represent the experience) represents individual worldview while reframing is an instrument to influence subjective evaluation and interpretation of reality. These phenomena are examined both from the cognitive-psychological and linguistic viewpoints.
Key words and phrases: фрейм, рефрейминг, нейролингвистическое программирование, структурирование опыта, репрезентация опыта, интерпретация, frame, reframing, neuro-linguistic programming, structuring of experience, representation of experience, interpretation
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