On the Problem of Semantic Arrangement of Media Texts (by the Example of Click-Bait Headlines of "The Guardian" Online Newspaper)
Gavrikova Olesya Anatol'evna
Bashkir State University
Submitted: 16.01.2020
Abstract. The study is conducted within the framework of the cognitive-pragmatic approach and is based on the analysis of text semantic arrangement. The paper aims to examine realization of the informative function of media texts under click-bait headlines. The English-language online newspaper "The Guardian" served as a source of empirical material. Click-bait headlines were chosen by the continuous sampling method. At the next stage, news media texts were analysed in terms of thematic progression. The findings justified the hypothesis that news media texts under click-bait headlines preserve their informative function, which is realized taking into account certain peculiarities of click-bait headlines.
Key words and phrases: кликбейтинг, медиадискурс, заголовок, медиатекст, функции заголовка, функции медиатекстов, прагматика, СМИ, click-baiting, media discourse, headline, media text, headline functions, functions of media texts, pragmatics, mass media
Open the whole article in PDF format. Free PDF-files viewer can be downloaded .
References:
Aleksandrova A. I., Vasil'ev S. L. Orientiruyushchaya funktsiya gazetnogo zagolovka // Vestnik Baltiiskogo federal'nogo universiteta im. I. Kanta. 2014. Vyp. 8. S. 62-67.
Beloedova A. V. Informatsiya "iz vtorykh ruk" na shkale dostovernosti // Diskurs sovremennykh mass-media v perspektive teorii, sotsial'noi praktiki i obrazovaniya: II Mezhdunarodnaya nauchno-prakticheskaya konferentsiya. Aktual'nye problemy sovremennoi medialingvistiki i mediakritiki v Rossii i za rubezhom: II Mezhdunarodnyi nauchnyi seminar (g. Belgorod, NIU "BelGU", 5-7 oktyabrya 2016 g.): sbornik nauchnykh rabot / pod red. E. A. Kozhemyakina, A. V. Polonskogo. Belgorod: ID "Belgorod"; NIU "BelGU", 2016. S. 104-111.
Valgina N. S., Svetlysheva V. N. Orfografiya i punktuatsiya [Elektronnyi resurs]: spravochnik. URL: http://www.hi-edu.ru/ e-books/xbook142/01/part-020.htm (data obrashcheniya: 23.11.2019).
Vorontsova T. A. Novostnoi zagolovok kak reprezentant sobytiya // Politicheskaya lingvistika. 2017. № 6 (66). S. 21-25.
Gavrikova O. A. Kriterii vyyavleniya klikbeit-zagolovkov // Yazykovye edinitsy v svete sovremennykh nauchnykh paradigm: materialy IV Vserossiiskoi nauchno-prakticheskoi konferentsii (g. Ufa, 20 dekabrya 2018 g.) / otv. red. R. A. Gazizov. Ufa: RITs BashGU, 2018. S. 23-28.
Gavrikova O. A. Funktsionirovanie klikbeitinga kak instrumenta informatsionnogo modelirovaniya real'nosti v internet-prostranstve // Molodezh' v nauke: novye argumenty: sbornik nauchnykh rabot VIII Mezhdunarodnogo molodezhnogo konkursa (g. Lipetsk, 30 marta 2018 g.). Lipetsk: Argument, 2018. S. 259-264.
Goroshko E. I. Gipertekst 3.0: lingvisticheskii analiz [Elektronnyi resurs]. URL: http://www.textology.ru/article. aspx?aid=215 (data obrashcheniya: 14.11.2019).
Dobrosklonskaya T. G. Medialingvistika: sistemnyi podkhod k izucheniyu yazyka SMI. M.: Flinta, 2008. 263 s.
Zagoruiko I. N. Funktsional'nyi aspekt zagolovkov v klipovo-orientirovannom informatsionnom prostranstve Interneta // Vestnik Chuvashskogo gosudarstvennogo pedagogicheskogo universiteta im. I. Ya. Yakovleva. 2018. № 2 (98). S. 85-91.
Ivanova S. V., Spodarets O. O. Realizatsiya strategii sub"ektivizatsii v strukture novostnogo politicheskogo diskursa SMI // Politicheskaya lingvistika. 2010. № 3. S. 71-75.
Ivanova S. V., Chanysheva Z. Z. Tekhnologii diskursivnogo oformleniya slukhov v politicheskom diskurse massmedia // Politicheskaya lingvistika. 2014. № 2. S. 39-49.
Klushina N. I. Mediatizatsiya sovremennoi kul'tury i russkii natsional'nyi stil' // Russkaya rech'. 2014. № 1. S. 66-73.
Klushina N. I., Baigozhina D. O., Takhan S. Sh. Mediatizatsiya: stilisticheskii vektor // Verkhnevolzhskii filologicheskii vestnik. 2019. № 2. S. 57-62.
Kolosova A. A., Poplavskaya N. V. O polifunktsional'nosti zhurnalistskogo mediateksta // Nauchnye vedomosti Belgorodskogo gosudarstvennogo universiteta. Seriya "Gumanitarnye nauki". 2015. № 18 (215). S. 10-13.
Lyutaya A. A. Zagolovok, podzagolovok, tekst gazetnoi stat'i: pragmatika sootnoshenii // Al'manakh sovremennoi nauki i obrazovaniya. 2008. № 2 (9). Ch. 1. C. 133-135.
Orlova O. G. Sostavlenie slovarya stereotipov o russkikh: soderzhanie i forma // Politicheskaya lingvistika. 2013. № 3. S. 175-182.
Simakova S. I. Vizualizatsiya v SMI: vynuzhdennaya neobkhodimost' ili ob"ektivnaya real'nost'? // Vestnik Samarskogo universiteta. Istoriya, pedagogika, filologiya. 2017. T. 23. № 1-2. S. 135-139.
Trufanova E. O. Informatsionnoe perenasyshchenie: klyuchevye problemy // Filosofskie problemy informatsionnykh tekhnologii i kiberprostranstva. 2019. № 1 (16). S. 4-21.
Chanysheva Z. Z. Informatsionnye tekhnologii smyslovykh iskazhenii v klikbeit-zagolovkakh // Vestnik Permskogo natsional'nogo issledovatel'skogo politekhnicheskogo universiteta. Problemy yazykoznaniya i pedagogiki. 2016. № 4. S. 54-62.
Chanysheva Z. Z. Etologicheskie aspekty vozdeistviya na massovuyu auditoriyu // Lingvopoliticheskaya personologiya: diskursivnyi povorot: materialy Mezhdunar. nauch. konf. (g. Ekaterinburg, 29-30 noyab. 2019 g.) / Ural. gos. ped. un-t; RANKhiGS, Ural. in-t upravleniya; otv. red. N. B. Ruzhentseva. Ekaterinburg, 2019. S. 222-225.
Aratani L. Meet the Americans called Trump.. who aren’t related to the president [Elektronnyi resurs]. URL: https://www.theguardian.com/us-news/2019/dec/26/people-named-trump-unrelated-to-president (data obrashcheniya: 26.12.2019).
Harris Sh., Dawsey J., Nakashima E. Trump told Russian officials in 2017 he wasn’t concerned about Moscow’s interference in U.S. election [Elektronnyi resurs]. URL: https://www.washingtonpost.com/national-security/trump-told-russian-officials-in-2017-he-wasnt-concerned-about-moscows-interference-in-us-election/2019/09/27/b20a8bc8-e159-11e9-b199-f638 bf2c340f_story.html (data obrashcheniya: 15.12.2019).
Trump told Russian officials he was unconcerned about election interference - report [Elektronnyi resurs]. URL: https://www.theguardian.com/us-news/2019/sep/27/trump-russia-election-interference-report (data obrashcheniya: 15.12.2019).
Walker Sh. Mangalica: The hairy Hungarian pig nearly wiped out by communism [Elektronnyi resurs]. URL: https://www.theguardian.com/world/2019/dec/27/hungary-fight-to-save-mangalica-pigs (data obrashcheniya: 27.12.2019).
Русский
