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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2020. 2. P. 207-211.
SCIENTIFIC AREA: Philological Sciences
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https://doi.org/10.30853/filnauki.2020.2.41

On the Problem of Semantic Arrangement of Media Texts (by the Example of Click-Bait Headlines of "The Guardian" Online Newspaper)

Gavrikova Olesya Anatol'evna
Bashkir State University


Submitted: 16.01.2020.
Abstract. The study is conducted within the framework of the cognitive-pragmatic approach and is based on the analysis of text semantic arrangement. The paper aims to examine realization of the informative function of media texts under click-bait headlines. The English-language online newspaper "The Guardian" served as a source of empirical material. Click-bait headlines were chosen by the continuous sampling method. At the next stage, news media texts were analysed in terms of thematic progression. The findings justified the hypothesis that news media texts under click-bait headlines preserve their informative function, which is realized taking into account certain peculiarities of click-bait headlines.
Key words and phrases: , , , , , , , , click-baiting, media discourse, headline, media text, headline functions, functions of media texts, pragmatics, mass media.
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