GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2020. 8. P. 145-149.
SCIENTIFIC AREA: Philological Sciences
To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

License Agreement on scientific materials use.

https://doi.org/10.30853/filnauki.2020.8.28

Specificity of Presentation Discourse in "Instagram" Social Network

Streltsova Olga Igorevna
Russian State University for the Humanities


Submitted: 19.06.2020.
Abstract. The paper aims to reveal specificity of functioning of educational service promo-texts as a modern form of the Russian-language presentation discourse in "Instagram" social network. Special attention is paid to analysing Instagram users communicative strategies, genre specificity and linguistic peculiarities of promo-texts. Scientific originality of the study involves a comprehensive structural-functional analysis of educational service promo-texts taking into account peculiarities of advertising space and the addressers social characteristics. The conclusion is made that a promo-text as a form of presentation discourse acquires new features distinguishing it from other popular genres.
Key words and phrases: , , , , Instagram, , Russian language, promo-text, educational services, presentation discourse, Instagram, genre.
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.

 

References:
  1. Butorina E. P. Yazykovye sredstva i kommunikativnye strategii prodvigayushchikh tekstov v sotsial'nykh setyakh // Yazyk i rech' v Internete: lichnost', obshchestvo, kommunikatsiya, kul'tura: sbornik statei IV Mezhdunarodnoi nauchno-prakticheskoi konferentsii (g. Moskva, 29 aprelya 2020 g.): v 2-kh t. / pod obshch. red. A. V. Dolzhikovoi, V. V. Barabasha. M.: RUDN, 2020. T. 1. S. 207-217.
  2. Matveeva E. O. Imidzh sotsial'nykh rolei v sovremennom reklamnom tekste: psikholingvisticheskii aspekt // Chelovek v informatsionnom prostranstve: sbornik nauchnykh statei (g. Yaroslavl', 15-17 noyabrya 2018 g.) / pod obshch. red. T. P. Kuranovoi. Yaroslavl': RIO YaGPU, 2019. S. 119-122.
  3. Olyanich A. V. Prezentatsionnaya teoriya diskursa: monografiya. Volgograd: Paradigma, 2004. 507 c.
  4. Olyanich A. V. Prezentatsionnyi diskurs // Diskurs-Pi: nauchnyi zhurnal. 2015. 3-4 (20-21). S. 148-150.
  5. Sad-Grad [Elektronnyi resurs]. URL: http://103927.allcorp.ru/ (data obrashcheniya: 14.06.2020).
  6. Svetlana Sergeevna Kulikova [Elektronnyi resurs]. URL: https://profi.ru/profile/FilonenkoSS/ (data obrashcheniya: 14.06.2020).
  7. Ukhova L. V. "Prodvigayushchii tekst": ponyatie, osobennosti, funktsii // Verkhnevolzhskii filologicheskii vestnik. 2018. 3. S. 71-82.
  8. Shmeleva T. V. Model' rechevogo zhanra // Zhanry rechi: sbornik nauchnykh statei. Saratov: Kolledzh, 1997. S. 88-98.
  9. annasoldaeva [Elektronnyi resurs]. URL: https://www.instagram.com/annasoldaeva/ (data obrashcheniya: 14.06.2020).
  10. dr_polovinka [Elektronnyi resurs]. URL: https://www.instagram.com/dr_polovinka/ (data obrashcheniya: 14.06.2020).
  11. egeveronikasmoler [Elektronnyi resurs]. URL: https://www.instagram.com/egeveronikasmoler/ (data obrashcheniya: 14.06.2020).
  12. elina_english_ege [Elektronnyi resurs]. URL: https://www.instagram.com/elina_english_ege/ (data obrashcheniya: 14.06.2020).
  13. english_niko_lomidze [Elektronnyi resurs]. URL: https://www.instagram.com/english_niko_lomidze/ (data obrashcheniya: 14.06.2020).
  14. mariabatkhan [Elektronnyi resurs]. URL: https://www.instagram.com/mariabatkhan/ (data obrashcheniya: 14.06.2020).
  15. missobshestvoznanie [Elektronnyi resurs]. URL: https://www.instagram.com/missobshestvoznanie/ (data obrashcheniya: 14.06.2020).
  16. mur_mur_mash [Elektronnyi resurs]. URL: https://www.instagram.com/mur_mur_mash/ (data obrashcheniya: 14.06.2020).
  17. new_russian [Elektronnyi resurs]. URL: https://www.instagram.com/new_russian/ (data obrashcheniya: 14.06.2020).
  18. obschestvoznaika [Elektronnyi resurs]. URL: https://www.instagram.com/obschestvoznaika/ (data obrashcheniya: 14.06.2020).
  19. sashaberezina [Elektronnyi resurs]. URL: https://www.instagram.com/sashaberezina/ (data obrashcheniya: 14.06.2020).
  20. xanum_ximik [Elektronnyi resurs]. URL: https://www.instagram.com/xanum_ximik/ (data obrashcheniya: 14.06.2020).
  21. ymnue_ludi [Elektronnyi resurs]. URL: https://www.instagram.com/ymnue_ludi/ (data obrashcheniya: 14.06.2020).

To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

2006-2021 GRAMOTA Publishers

site development and search engine optimization (seo): krav.ru