Communicative Text Event and Ways of Its Attractive Construction in the Media Space (by the Material of the Russian and Korean Languages)
Orsoeva Aiuna Alexandrovna, Serebrennikova Evgeniia Fyodorovna
Irkutsk State University
Submitted: 16.10.2021
Abstract. The study aims to reveal the role that the attractivity category plays in the construction of communicative event discourse. Linguocognitive attractivisation mechanisms are modelled, the characteristics of the main types of attractors are described using the example of the Russian and Korean languages. Scientific novelty of the study is determined by a new approach to developing ways to achieve attractivity and effectiveness in a discourse of the promoting type. It is the first time that these ways are considered as linguocognitive mechanisms that activate the addressee’s thinking on the basis of breaking the coherence of media message interpretation processes. As a result of the study, the researchers have identified the main types of cognitive mechanisms of attraction, have characterised the said types.
Key words and phrases: эффективность дискурса, событийность дискурса, аттрактивность, дестинация дискурса, дискурсивный механизм аттрактивизации, discourse effectiveness, discourse eventivity, attractivity, discourse destination, discursive attractivisation mechanism
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