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SOURCE:	Philology. Theory & Practice. Tambov: Gramota, 2021. № 5. P. 1503-1508.
SCIENTIFIC AREA:	Philological Sciences
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https://doi.org/10.30853/phil210218

Representation of Information on Communicants’ Social Status in Educational Service Promo-Texts

Streltsova Olga Igorevna
Russian State University for the Humanities

Submitted: 18.03.2021

Abstract. The paper aims to reveal specificity of the Russian-language corporate presentation discourse. The article considers the following issues: the presentation discourse genre structure, techniques to promote educational services. Scientific originality of the study involves a comprehensive analysis of structural peculiarities of a new corporate discourse genre - webinar invitations. Special attention is paid to the means representing information on communicants’ social status. The research findings are as follows: the author shows that specificity of communicants’ social representation is determined by the presentation discourse parameters.

Key words and phrases: русский язык, объявления об образовательных услугах, социальный статус коммуниканта, презентационный дискурс, вебинары, Russian language, educational service advertising, communicant’s social status, presentation discourse, webinars

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