GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pan-ArtPedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2021. № 6. P. 1866-1871.
SCIENTIFIC AREA:    Philological Sciences
Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

License Agreement on scientific materials use.

Fictive Interaction Phenomenon in Social Advertising Discourse

Alekseenko Natalia Vadimovna
Moscow State Linguistic University

Submitted: 16.04.2021
Abstract. The paper aims to reveal specificity of fictive interaction in social advertising discourse. It is shown that fictive interaction presupposes description of non-human objects in terms of verbal communication. Scientific originality of the research involves clarifying essence of fictive interaction as a cognitive-discursive phenomenon which represents itself in multi-modal discourse by using linguistic and visual means. As a result, it is proved that the phenomenon under study is based on interrelated cognitive mechanisms of perspectivization and conceptual integration. In multi-modal social advertising discourse, these mechanisms are actualized by verbal and nonverbal means.
Key words and phrases: фиктивная коммуникация, концептуальная интеграция, бленд фиктивной коммуникации, перспективизация, полимодальный дискурс, fictive interaction, conceptual integration, fictive interaction blend, perspectivization, multi-modal discourse
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.
  1. Anisimova E. E. Lingvistika teksta i mezhkul'turnaya kommunikatsiya (na materiale kreolizovannykh tekstov): ucheb. posobie dlya stud. fak. inostr. yaz. vuzov. M.: Academia, 2003. 128 s.
  2. Iriskhanova O. K. O ponyatii perspektivizatsii v kognitivnoi lingvistike // Kognitivnye issledovaniya yazyka: sb. nauch. tr. / gl. red. serii N. N. Boldyrev. M. - Tambov: IYa RAN; ID TGU im. G. R. Derzhavina, 2013. S. 43-58.
  3. Iriskhanova O. K. O teorii kontseptual'noi integratsii // Izvestiya Rossiiskoi akademii nauk. Seriya literatury i yazyka. 2001. T. 60. № 3. S. 44-49.
  4. Abrantes A. M., Pascual E. Talk this dance: On the conceptualization of dance as fictive interaction // The Routledge Companion to Theatre, Performance and Cognitive Science / ed. by R. Kemp, B. McConachie. Oxon - N. Y.: Routledge, 2019. R. 255-263.
  5. Fauconnier G., Turner M. Mental spaces: Conceptual integration networks // Cognitive linguistics: Basic readings / ed. by D. Geeraerts. Berlin: Walter de Gruyter, 2006. R. 303-371.
  6. (data obrashcheniya: 14.05.2021).
  7. (data obrashcheniya: 14.05.2021).
  8. (data obrashcheniya: 14.05.2021).
  9. (data obrashcheniya: 14.05.2021).
  10. (data obrashcheniya: 14.05.2021).
  11. (data obrashcheniya: 14.05.2021).
  12. Kress G., Leeuwen T. van. Reading Images. The Grammar of Visual Design. 2nd ed. L. - N. Y.: Routledge, 2006. 312 p.
  13. Pascual E. Fictive interaction blends in everyday life and courtroom settings // Mental spaces in discourse and interaction / ed. by T. Oakley, A. Hougaard. Amsterdam - Philadelphia: John Benjamins, 2008. R. 79-109.
  14. Pascual E. Fictive Interaction: The Conversation Frame in Thought, Language and Discourse. Amsterdam - Philadelphia: John Benjamins, 2014. 243 p.
  15. Pascual E., Kr?lak E. Forth. The ‘listen to characters thinking’ novel: Fictive interaction as narrative strategy in English literary bestsellers and their Spanish and Polish translations [Elektronnyi resurs] // Review of Cognitive Linguistics. 2018. Vol. 16. № 2. URL:'listen_to_characters_thinking'_novel_Fictive_interaction_as_narrative_strategy_in_English_literary_bestsellers_and_their_Polish_and_Spanish_translations (data obrashcheniya: 10.01.2021).
  16. Stec K. Wait till you hear the best part: Fictive interaction in narrative: Undergraduate honors thesis / Department of Linguistics. Berkeley: University of California, 2007. 86 p.

Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

© 2006-2024 GRAMOTA Publishers

site development and search engine optimization (seo):