Fictive Interaction Phenomenon in Social Advertising Discourse
Alekseenko Natalia Vadimovna
Moscow State Linguistic University
Submitted: 16.04.2021
Abstract. The paper aims to reveal specificity of fictive interaction in social advertising discourse. It is shown that fictive interaction presupposes description of non-human objects in terms of verbal communication. Scientific originality of the research involves clarifying essence of fictive interaction as a cognitive-discursive phenomenon which represents itself in multi-modal discourse by using linguistic and visual means. As a result, it is proved that the phenomenon under study is based on interrelated cognitive mechanisms of perspectivization and conceptual integration. In multi-modal social advertising discourse, these mechanisms are actualized by verbal and nonverbal means.
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