Ambiguity as a Technique for Creating Comicality in a German-Language Internet Meme
Rokhlina Tatiana Alexandrovna
Ryazan State Radio Engineering University n. a. V. F. Utkin
Submitted: 28.07.2021
Abstract. The research aims to identify the linguistic means of implementing the ambiguity technique in creating a comical effect in a German-language Internet meme. The research is novel in that it is the first to study the linguistic representation of comicality by means of ambiguity in a meme, using the material of a German-language meme, to consider ambiguity not only from the standpoint of the structural approach but also the cognitive one. As a result, it has been proved that ambiguity in combination with the failed expectations effect is one of the means of creating comicality in a German-language meme; the specifics of linguistic representation of the comical effect is found at different language levels and also has certain cognitive foundations.
Key words and phrases: комическое, эффект обманутого ожидания, двусмысленность, языковая игра, мем, the comical, failed expectations effect, ambiguity, language game, meme
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