GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pan-ArtPedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2021. № 9. P. 2838-2842.
SCIENTIFIC AREA:    Philological Sciences
Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

License Agreement on scientific materials use.

The Terms "Multimodality" and "Visual Linguistics" in H. St?ckl‘s Works

Kunitsyna Olesya Mironovna
Moscow State Linguistic University

Submitted: 22.07.2021
Abstract. The research objectives are as follows: to reveal H. St?ckl‘s understanding of the terms "multimodality" and "multimodal competence", to popularize visual linguistics as a scientific trend. The author analyses the existing interpretations of the notion "multimodality", relying on H. St?ckl‘s works clarifies the subject and problematics of visual linguistics, identifies its place among linguistic disciplines devoted to multimodal text, which constitutes scientific originality of the study. The findings indicate that multimodality is an inherent feature of communication process, image is considered as a key element influencing the modeling and perception of multimodal texts. Visual linguistics is a relatively new branch of linguistic science focused on analysing non-homogenous texts containing verbal and static visual components.
Key words and phrases: мультимодальность, визуальная лингвистика, изображение, мультимодальная компетенция, multimodality, visual linguistics, image, multimodal competence
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.
  1. Diekmannshenke H., Klemm M., St?ckl H. Bildlinguistik. Theorien - Methoden - Fallbeispiele. Berlin: Erich Schmidt, 2011. 384 S.
  2. J?ger L. Transkriptivit?t. Zur medialen Logik der kulturellen Semantik. // J?ger L., Stanitzek G. Transkribieren - Medien/Lekt?re. M?nchen: Fink, 2002. S. 19-41.
  3. Klemm M., St?ckl H. "Bildlinguistik" - Standortbestimmung, ?berblick, Forschungsdesiderate [Elektronnyi resurs]. URL: (data obrashcheniya: 05.05.2021).
  4. Kress G. Visual and verbal modes of representation in electronically media communication: the potentials of new forms of text // Page to screen. Taking literacy into the electronic era / ed. by I. Snyder. L.: Routledge, 1998. P. 53-79.
  5. Opilowski R. Von der Textlinguistik zur Bildlinguistik. Sprache-Bild-Texte im neuen Forschungsparadigma [Elektronnyi resurs]. URL: obrashcheniya: 05.07.2021).
  6. Pfleaging J., St?ckl H. The Rhetoric of Multimodal Communication [Elektronnyi resurs]. URL: (data obrashcheniya: 05.07.2021).
  7. Sachs-Hombach K. Das Bild als kommunikatives Medium. Elemente einer allgemeinen Bildwissenschaft. K?ln: Halem, 2003. 350 S.
  8. Schmitz U. Sehfl?chenforschung. Eine Einf?hrung [Elektronnyi resurs]. URL: (data obrashcheniya: 05.06.2021).
  9. St?ckl H. Linguistic multimodality - multimodal linguistics: A state of-the-art sketch // Multimodality: Disciplinary Thoughts and the Challenge of Diversity / ed. by J. Wildfeuer, J. Pflaeging, J. Bateman, O. Seizov, C. Tseng. Berlin: De Gruyter, 2019. P. 41-68.
  10. St?ckl H. Multimodalit?t. Semiotische Und Textlinguistische Grundlagen [Elektronnyi resurs]. URL: (data obrashcheniya: 05.07.2021).
  11. St?ckl H. Sprache-Bild-Texte lesen. Bausteine zur Methodik einer Grundkompetenz [Elektronnyi resurs]. URL: (data obrashcheniya: 05.05.2021).
  12. St?ckl H. Werbekommunikation semiotisch [Elektronnyi resurs]. URL: (data obrashcheniya: 05.05.2021).
  13. St?ckl H. Zeichen, Text und Sinn - Theorie und Praxis der multimodalen Textanalyse [Elektronnyi resurs]. URL: (data obrashcheniya: 05.05.2021).

Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

© 2006-2024 GRAMOTA Publishers

site development and search engine optimization (seo):