Professional Communication Online (by the Material of the French Language)
Borodulina Natalia Yurievna, Ilina Irina Evgenievna, Makeeva Marina Nikolaevna
Tambov State Technical University
Submitted: 14.02.2022
Abstract. The study aims to classify linguistic and extralinguistic techniques that contribute to ensuring successful online communication within the "doctor ? patient" dyad. The paper traces the chronology of development of the relationship between a doctor and a patient, identifies the criteria of communication in the digital space. The study is novel in that it is the first to carry out a comprehensive analysis of the "doctor ? patient" relationship in the setting of digitalisation on the basis of the French medical discourse, to substantiate the convergence of professional communication with targeted advertising. As a result, the researchers have characterised the components in the structure of a virtual relationship between a professional doctor and a non-professional patient according to their evaluative potential.
Key words and phrases: профессиональная коммуникация, коммуникативные удачи/неудачи, оценка, лингвистика новых медиа, professional communication, communicative successes/failures, evaluation, new media linguistics
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