Proprietary Names in Tyumen Commerce and Business (Commersonyms) Formed with English Borrowed Components
Mekheda Marina Ivanovna, Moskaleva Svetlana Sergeevna
Tyumen State University
Tyumen State Gymnasium № 21
Submitted: 10.03.2022
Abstract. The aim of the research under consideration is to identify the regional peculiarities of formation and functioning of Tyumen City proprietary names of businesses (commersonyms) with borrowed elements. The scientific novelty of the research lies in the analysis of the identified commersonyms, their formal and functional characteristics, the degree of decoding of the embedded information; determining the centres of geographical attraction of such units and the reasons for their localization. As a result of the analysis, it was found that the pragmatic value of a commersonym with borrowed components is determined by the ability of recipients to decode the information encoded in the proprietary name semantics at the stage of name creation.
Key words and phrases: номинация, коммерсоним, заимствование, кодирование/декодирование информации, степень декодирования, nomination, commersonym, borrowing, encoding/decoding of information, degree of decoding
Open the whole article in PDF format. Free PDF-files viewer can be downloaded .
References:
Azhezh K. Chelovek govoryashchii: vklad lingvistiki v gumanitarnye nauki / per. s fr. B. P. Narumova. M.: Editorial URSS, 2003.
Butakova L. O., Berezhnaya T. S. Retseptivnyi aspekt naimenovanii v reklame: sopostavitel'noe eksperimental'noe issledovanie // Slovo, vyskazyvanie, tekst v kognitivnom, pragmaticheskom i kul'turologicheskom aspektakh: sb. st. uch. IV mezhdunar. nauch. konf. (g. Chelyabinsk, 25-26 aprelya 2008 g.): v 3-kh t. Chelyabinsk: REKPOL, 2008. T. 1.
Zhuravlev A. P. Zvuk i smysl. M.: Prosveshchenie, 1991.
Novozhilova T. A. Nominatsiya sovremennykh kommercheskikh predpriyatii: na materiale russkogo, angliiskogo i nemetskogo yazykov: diss. … k. filol. n. Rostov n/D, 2005.
Superanskaya A. V. Obshchaya teoriya imeni sobstvennogo. M.: Nauka, 1973.
Shisler B. K. The Influence of Phonesthesia on the English Language. 1997. URL: https://www.oocities.org/soho/studios/9783/phonpap1.html
Русский
